Formed in early 2011, BIG is an ideology encapsulating the love for food and how it ties people and experiences together. The act of eating is a pleasurable and emotional experience which we endeavour to celebrate and deliver to our customers.
“We try to shape The BIG Group on this philosophy and like an onion, we try to build it up layer by layer. The core idea is to help build relationships between people and good food. We work collectively as a group. We talk, we share ideas and these ideas tend to spin by themselves and we end up creating something BIG.”
– Benjamin Yong